What is Elastomeric Coating and how is it different from regular paint?
An exterior, flexible high-build coating designed to expand & contract, bridging hairline cracks in vertical masonry surfaces. This extremely durable, mildew & dirt resistant waterproofing finish has superior elasticity & elongation properties to resist cracking. It withstands 98 mph wind-driven rain. The 100% acrylic latex formula provides a breathable film, releasing moisture that builds in walls.
What is the difference between regular paint and elastomeric paint?
You probably won't get the same effect from another type paint as you get with a properly applied elastomeric wall coating. Elastomeric wall coatings are exterior acrylic latex masonry paints designed to be applied in very thick films (about 10 times as thick as regular paints); they are tough and flexible, and stretch as cracks underneath open and close, thus bridging the cracks and keeping water out while maintaining a nice appearance. These coatings are called EWCs for short. They can be tinted to a light color.